Translation
Marketing and technical texts, Russian–English. I preserve brand terminology, style and tone.
15+ years in commercial writing · 30 years in journalism
Anton Borisenko
Translator · Copywriter · Technical Writer · Journalist
I write and translate copy that works — for brands in automotive, IT and telecom, consumer electronics, sporting goods and beyond. Experience, flexibility and a modern approach — from classic journalism to AI tools.
Services
What I do
Four focus areas. Special depth in automotive, but not limited to it.
Copywriting
Website copy, landing pages, email campaigns and ads that explain value and drive action.
Technical Writing
User manuals, instructions, FAQs and internal documentation people can actually use.
Journalism
Articles, interviews, reviews and storytelling. 2,000+ published pieces, FIA accreditation, WRC, Dakar, Le Mans experience.
Value
Why work with me
What brands, PR agencies, publishers and HR get.
Precise Translation
I translate meaning, not just words — keeping a brand's tone, terminology and style intact across Russian and English.
Copy That Converts
I write copy that explains a product's value and moves readers to act — from landing pages to email campaigns.
Clear Technical Writing
I turn complex products and processes into documentation people can actually use.
Journalism & Storytelling
30 years in journalism and 2,000+ published pieces: I find the angle, check the facts, and tell stories readers remember.
Trust
Experience
2009 – present
Technical, marketing and editorial writing
Translation, copywriting and documentation for brands in automotive, IT, telecom, electronics, sporting goods and other industries. Self-employed since 2016.
1995 – present
Journalist and automotive expert
2,000+ published pieces in "Za Rulem," "Autoreview," "Popular Mechanics" and other outlets.
2004 – 2015
PR specialist and press attaché
Media support for racing teams and series: Russian Rally Championship, GAZ Raid Sport, IRC/ERC Rally Russia.
Education and credentials
- PGUPS (formerly Leningrad Railway Engineering Institute) — Systems Engineer, honors degree, thesis defended in English.
- English for Journalism, University of Pennsylvania (2016).
- "Doing Business" international program (IMISP + internship in the U.S., Jackson University, MS).
- Candidate for Master of Sport in motorsport — earned over ~15 years of competitive rally driving.
- FIA accreditation at 90+ WRC rounds, the Dakar and Silk Way rallies, and three runnings of the 24 Hours of Le Mans.
- The only "media agency" status in Russia in the FIA database (2011).
Industries and clients
Automotive
IT & Telecom
Consumer Electronics
Sporting Goods
Media & Journalism
Motorsport
PR & Promotion
Portfolio
Key work areas
Project examples and credentials.
Brands
Translation & Copywriting for International Brands
For 15+ years I've translated and written marketing and technical copy for the Russian offices of international brands — from press releases to owner's manuals.
Kia, Hyundai, Volkswagen, Audi, Škoda, Lamborghini, Bentley, Subaru, Volvo, Genesis, Jaguar, Land Rover, Jeep, Opel, Honda, Suzuki, Lexus, Mitsubishi, Haval, Omoda, Hongqi, TANK, Jaecoo; Pirelli, Michelin, Total, Castrol, G-Energy; VEON/Beeline; Samsung, KitchenAid, Techno; ASICS; Multon Partners, the Institute of Nuclear Medicine, the EMMI award.
Long-standing, repeat engagements across industries, not just automotive.
Documentation
Technical Documentation for Business
I develop and translate technical documentation, instructions and user guides for B2B products and corporate clients, working from each client's glossary and terminology.
Clear instructions that reduce support workload.
Journalism
Journalism & Motorsport
2,000+ published pieces in "Za Rulem," "Autoreview," "Popular Mechanics" and other outlets. FIA-accredited at 90+ WRC rounds, the Dakar and Silk Way rallies, and three runnings of the 24 Hours of Le Mans. Founder and editor of two own media projects covering rally racing and cars.
The only "media agency" status in Russia in the FIA database (2011).
PR
PR & Press Service
Media support for racing teams and series — press attaché for a Russian rally champion crew competing a full WRC season; project lead for the Russian Rally Championship website and media team.
Industry awards for event coverage and recognition within the motorsport community.
Publications
Selected public work
A selection of articles on TechInsider and other platforms.
G-Energy special project — history of engines and motorsport
5-part series for TechInsider, 2020–2022:
Long-read special project on the Audi quattro
History of Audi all-wheel drive:
"Legend of All-Wheel Drive"Travel content for Kia
autogoda.ru:
"Highlights of Azerbaijan"Disclaimer: in this piece, only the section about the Kia K5 is by Anton Borisenko. The rest of the text was produced by other authors.
FAQ
Client questions
What clients usually ask before starting a project.
No. Automotive is one of my strongest areas, but over 15+ years I've worked with brands in IT and telecom, consumer electronics, sporting goods and other industries.
Yes. Much of my corporate work runs under NDA. I am used to keeping details confidential and not disclosing them without agreement.
Project-based work, regular retainer or hourly package, and part-time engagement within a team. I work as a sole proprietor and am open to discussing different arrangements.
Yes, I translate from English into Russian. My diploma thesis was defended in English, and I hold a certificate from the University of Pennsylvania.
I use modern AI tools to speed up routine tasks, but the final text, expertise, fact-checking and style are always human.
Cooperation
Ways of working
Flexible formats — from one-off projects to ongoing partnerships.
Project-based
A single assignment: translation, article, manual or a set of texts. Fixed scope — fixed deliverable.
Ongoing retainer
Hourly package or retainer for steady support: content, translations and documentation as needed.
Part-time team member
Joining a team on a part-time basis: I fit into workflows, meet deadlines and follow company standards.
Let's discuss your project
Need a translation, a piece of copy, an article or technical documentation? Tell me what you need — I'll reply within one business day.
Email meContact
Get in touch
Best way: email or LinkedIn.